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NOC 2016 Version 1.3


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6421 – Retail salespersons

Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.


Example titles

  • Audio equipment salesperson
  • Automobile salesperson
  • Car rental agent
  • Clothing salesperson
  • Computer salesperson - retail
  • Counter clerk - retail
  • Department store clerk
  • Furniture salesperson
  • Hardware store clerk
  • Jewellery salesperson
  • Retail sales associate
  • Retail sales clerk
  • Retail salesperson
  • Sales consultant - retirement homes

Main duties

This group performs some or all of the following duties:
  • Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
  • Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
  • Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
  • Prepare merchandise for purchase, rental or lease
  • Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
  • Assist in display of merchandise
  • Maintain sales records for inventory control
  • Operate computerized inventory record keeping and re-ordering systems
  • May conduct sales transactions through Internet-based electronic commerce.

Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.

Employment requirements

  • Completion of secondary school may be required.
  • A university degree or college diploma may be required by some employers.
  • Specific subject matter courses or training may be required.
  • Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.

Additional information

  • Progression to retail supervisory positions is possible with additional training or experience.
  • Technical or sales training programs may be provided by employers.


Breakdown summary

Broad occupational category
6 – Sales and service occupations
Skill level
C – Occupations usually require secondary school and/or occupation-specific training.
Major group
64 – Sales representatives and salespersons - wholesale and retail trade
Minor group
642 – Retail salespersons
Associated Career Handbook profiles
6421.0 – Retail salespersons
NOC 2016 Version 1.3
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