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- Version:
- NOC 2021 Version 1.0
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64100 – Retail salespersons and visual merchandisers
Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.
Profile
Example titles
- Audio equipment salesperson
- Automobile salesperson
- Car rental agent
- Clothing salesperson
- Computer salesperson - retail
- Counter clerk - retail
- Department store clerk
- Display designer
- Furniture salesperson
- Hardware store clerk
- Jewellery salesperson
- Retail sales associate
- Retail sales clerk
- Retail salesperson
- Sales consultant - retirement homes
- Window display designer
Main duties
This group performs some or all of the following duties:
Retail salespersons
- Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
- Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
- Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
- Prepare merchandise for purchase, rental or lease
- Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
- Assist in display of merchandise
- Maintain sales records for inventory control
- Operate computerized inventory record keeping and re-ordering systems
- May conduct sales transactions through Internet-based electronic commerce.
Visual merchandisers
- Design and implement window and interior displays
- Assemble visual retail displays to promote products, promotional events and seasonal change overs
- Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target market
- Set up lighting systems to create a visual atmosphere
Employment requirements
- Completion of secondary school may be required.
- A university degree or college diploma may be required by some employers.
- Specific subject matter courses or training may be required.
- Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.
- Previous visual merchandising experience may be required.
Additional information
- Progression to retail supervisory positions is possible with additional training or experience.
- Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.
- Technical or sales training programs may be provided by employers.
Exclusions
- Cashiers (65100)
- Stock clerk - retail (in 65102 Store shelf stockers, clerks and order fillers)
- Sales clerk supervisor (in 62010 Retail sales supervisors)
Breakdown summary
- Broad occupational category
- 6 – Sales and service occupations
- TEER
- 4 – Occupations usually require a secondary school diploma; or several weeks of on-the-job training
- Major group
- 64 – Sales and service representatives and other customer and personal services occupations
- Sub-major group
- 641 – Retail salespersons and non-technical wholesale trade sales and account representatives
- Minor group
- 6410 – Retail salespersons and non-technical wholesale trade sales and account representatives
- Version
- NOC 2021 Version 1.0