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NOC 2021 Version 1.0


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64310 – Travel counsellors

Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets and receive payment. They are employed in travel agencies, transportation and tourism firms and hotel chains.


Example titles

  • Reservation agent - travel agency
  • Travel agent
  • Travel consultant

Main duties

This group performs some or all of the following duties:
  • Provide travel information to clients regarding destinations, transportation and accommodation options and travel costs, and recommend suitable products
  • Plan and organize vacation travel for individuals or groups
  • Make transportation and accommodation reservations using computerized reservation and ticketing system
  • Sell single fare tickets and package tours to clients
  • Promote particular destinations, tour packages and other travel services
  • Investigate new travel destinations, hotels and other facilities and attractions
  • Provide travel tips regarding tourist attractions, foreign currency, customs, languages and travel safety.

Employment requirements

  • Certification with the Association of Canadian Travel Agencies (ACTA ) may be required.
  • A college diploma or vocational training in travel or tourism is usually required.
  • Completion of secondary school is usually required.

Additional information

  • Progression to managerial positions is possible with experience.


Breakdown summary

Broad occupational category
6 – Sales and service occupations
4 – Occupations usually require a secondary school diploma; or several weeks of on-the-job training
Major group
64 – Sales and service representatives and other customer and personal services occupations
Sub-major group
643 – Occupations in food, accommodation and tourism
Minor group
6431 – Occupations in travel and accommodation
NOC 2021 Version 1.0
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