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NOC 2021 Version 1.0


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60020 – Retail and wholesale trade managers

Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis. They are employed by retail and wholesale sales establishments or they may own and operate their own store.


Example titles

  • Antique dealer
  • Assistant manager - retail
  • Automobile repair shop manager
  • Bookstore manager
  • Car dealership manager
  • Cattle dealer
  • Clothing store manager
  • Department store manager
  • Pleasure boat dealer
  • Sporting goods store manager
  • Store manager - retail
  • Supermarket manager
  • Variety store manager

Main duties

This group performs some or all of the following duties:
  • Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
  • Manage staff and assign duties
  • Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
  • Determine merchandise and services to be sold, and implement price and credit policies
  • Source and negotiate with vendors when necessary to procure merchandise for resale
  • Develop and implement marketing strategies
  • Plan budgets, authorize expenditures, and monitor revenues
  • Evaluate and improve customer service and respond to customer requests and issues
  • Address staffing requirements, including the hiring, development and retention of staff

Employment requirements

  • Completion of secondary school is required.
  • A university degree or college diploma in business administration or other field related to the product or service being sold may be required.
  • Several years of related retail or wholesale sales experience at increasing levels of responsibility are usually required.

Additional information

  • There is some mobility between managers in this unit group, depending on the product or service.


  • Restaurant and food service managers (60030)
  • Retail sales supervisors (62010)
  • Advertising, marketing and public relations managers (10022)
  • Insurance, real estate and financial brokerage managers (10020)
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