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This group performs some or all of the following duties:

• Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
• Manage staff and assign duties
• Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
• Determine merchandise and services to be sold, and implement price and credit policies
• Source and negotiate with vendors when necessary to procure merchandise for resale
• Develop and implement marketing strategies
• Plan budgets, authorize expenditures, and monitor revenues
• Evaluate and improve customer service and respond to customer requests and issues
• Address staffing requirements, including the hiring, development and retention of staff

• Completion of secondary school is required.
• A university degree or college diploma in business administration or other field related to the product or service being sold may be required.
• Several years of related retail or wholesale sales experience at increasing levels of responsibility are usually required.

• There is some mobility between managers in this unit group, depending on the product or service.

• Restaurant and food service managers (60030)
• Retail sales supervisors (62010)
• Advertising, marketing and public relations managers (10022)
• Insurance, real estate and financial brokerage managers (10020)