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This group performs some or all of the following duties:

Graphic designers

• Consult with clients to establish the overall look, graphic elements and content of communications materials in order to meet their needs
• Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication
• Develop the graphic elements that meet the clients' objectives
• Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software
• Estimate cost of materials and time to complete graphic design
• Use existing photo and illustration banks and typography guides or hire an illustrator or photographer to produce images that meet clients' communications needs
• Establish guidelines for illustrators or photographers
• Coordinate all aspects of production for print, audio-visual or electronic materials, such as Web sites, CDs and interactive terminals
• Coordinate sub-contracting
• Work in a multidisciplinary environment
• Supervise other graphic designers or graphic arts technicians.

Illustrators

• Consult with clients to determine the nature and content of illustrations in order to meet their communications needs
• Develop and produce realistic or representational sketches and final illustrations, by hand or using computer-assisted design (CAD) software, for printed materials such as books, magazines, packaging, greeting cards and stationery
• Assist in developing storyboards for electronic productions such as multimedia, interactive and digital products and television advertising and productions
• Produce 2-D and 3-D animated drawings or computer illustrations
• May adapt existing illustrations.

• A university degree in visual arts with specialization in graphic design, commercial art, graphic communications or cartooning or completion of a college diploma program in graphic arts is required.
• Experience or training in multimedia design at a post-secondary, college or technical institution may be required.
• In addition to the arts, training in biology, engineering, architecture or a scientific field is usually required for medical, technical and scientific illustrators.
• Creative ability and artistic talent, as demonstrated by a portfolio of work, are required for graphic designers and illustrators.

• Illustrators may specialize in a particular field such as illustrations for children, advertising, editorials, humour, or medical, scientific or technical illustration, or multimedia design.
• Progression to management or senior design positions is possible with experience.
• The title "registered graphic designer" is recognized by law in Ontario.

• Advertising manager; advertising manager (in 10022 Advertising, marketing and public relations managers)
• Graphic arts technicians (52111)
• Interior designers and interior decorators (52121)
• Painters, sculptors and other visual artists (53122)