Explore unit group
- Version:
- NOC 2021 Version 1.0
41402 – Business development officers and market researchers and analysts
Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing and analytics firms and business associations or may be self-employed.
Profile
Index of titles Example job titles
- Aboriginal economic development officer
- Advertising analyst
- Agri-food sector marketing consultant
- Agriculture and food sector development consultant
- Agriculture and food sector marketing consultant
- Analyst - market research
- Area development officer - government
- Business development officer
- Business issues lobbyist
- Category sales analyst
- Commerce officer
- Commercial development officer - government
- Commercial research analyst
- Community development consultant
- Community economic development consultant
- Community economic development officer
- Economic development consultant
- Economic development officer
- Economic development officer - Aboriginal communities
- Economic forecaster
- Economic research officer
- Industrial commissioner
- Industrial development officer
- Industrial development representative
- International development and assistance researcher
- International marketing specialist
- Manufacturers' association analyst
- Market analyst - non-financial
- Market intelligence analyst
- Market research analyst
- Market research specialist
- Market researcher
- Marketing analyst
- Marketing analytics analyst
- Marketing data analyst
- Marketing researcher
- Mining industry development consultant
- Northern development analyst
- Northern development officer
- Program delivery officer - business development
- Program officer - international development agency
- Regional development analyst
- Regional development officer
- Regional economic development agency officer
- Regional industrial development officer
- Rural development officer
- Sales analyst
- Small business counsellor
- Tourism consultant - government
- Tourism development officer
- Tourism development officer - government
- Tourism industry consultant
- Tourism industry specialist
- Tourism services coordinator - government
- Trade promotion officer
- Visitor interpretation services coordinator - government
- Business development officer
- Community economic development consultant
- Economic development officer
- Industrial development officer
- Market researcher
- Marketing analyst
- Marketing researcher
- Regional development analyst
- Tourism development officer
- Tourism industry consultant
Inclusions
- Economic forecaster
- Economic research officer
Main duties
This group performs some or all of the following duties:
- Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
- Design market research questionnaires
- Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
- Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
- Assess business opportunities and develop strategies to attract venture capital
- Respond to enquiries from members of the business community and general public concerning development opportunities
- Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
- Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
- Evaluate customer service and store environments
- Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products
- Analyze promotional and marketing campaigns to identify improvements
- Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
- Prepare reports, research papers, educational texts or articles
- Develop and apply E-commerce strategies
- Provide consultation on planning and starting of new businesses.
Employment requirements
- A bachelor's degree in economics, commerce, business administration or public administration is required.
- Certification as a certified economic developer (Ec.D.) may be required.
- Certification as a Certified Marketing Research Professional (CMRP) may be required.
Additional information
- Progression to managerial positions is possible with experience.
Exclusions
- Financial and investment analysts (11101)
- Other financial officers (11109)
- Development officer - fundraising (in 11202 Professional occupations in advertising, marketing and public relations)
- Economic development director (in 40011 Government managers - economic analysis, policy development and program administration)
- Economists and economic policy researchers and analysts (41401)
- International aid and development project officer (in 41403 Social policy researchers, consultants and program officers)
- Urban and land use planners (21202)
- Marketing manager (in 10022 Advertising, marketing and public relations managers)
Breakdown summary
- Broad occupational category
- 4 – Occupations in education, law and social, community and government services
- TEER
- 1 – Occupations usually require a university degree
- Major group
- 41 – Professional occupations in law, education, social, community and government services
- Sub-major group
- 414 – Professional occupations in government services
- Minor group
- 4140 – Policy and program researchers, consultants and officers
- Version
- NOC 2021 Version 1.0