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Copywriters

OaSIS code 51111.03

Copywriters write text for advertisements and commercials.

Overview

Also known as

  • Advertising writer
  • Copywriter

Main duties

This group performs some or all of the following duties:

  • Study and determine selling features of products and services and write text for advertisements and commercials.

Additional information

  • Authors and writers may specialize in a particular subject or type of writing.

Similar occupations classified elsewhere

Exclusions:

  • Professional occupations in advertising, marketing and public relations (11202)
  • Editors (51110)
  • Journalists (51113)
  • Translators, terminologists and interpreters (51114)
  • Technical writers (51112)
  • Songwriter (in 51121.02 Composers)

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

5 – Occupations in art, culture, recreation and sport

TEER

1 – Occupations usually require a university degree

Major group

51 – Professional occupations in art and culture

Sub-major group

511 – Professional occupations in art and culture

Minor group

5111 – Writing, translating and related communications professionals

Unit group

51111 – Authors and writers (except technical)

Occupational profile

51111.03 – Copywriters

Work characteristics

Work characteristics gathers the various components describing the work environment of each occupation, such as employers, work activities, and the work context. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of complexity (for Work Activities) or other measurement dimensions (for Work Context), and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Work Activities

Proficiency or complexity level
Selling or Influencing Others
5 - Highest Level
Thinking Creatively
5 - Highest Level
Communicating with Persons Outside Organization
4 - High Level
Getting Information
4 - High Level
Analyzing Data or Information
3 - Moderate Level

Work Context

Structural Job Characteristics

Structured versus Unstructured Work
Degree of freedom to determine tasks and priorities
3 - Moderate amount of freedom
Work Week Duration
Worked hours in a typical week
2 - Between 35 to 40 hours

Physical Work Environment

Physical Proximity
Physical distance from others
3 - Somewhat close (e.g. share office)

Physical Demands

Sitting
Duration
5 - All the time, or almost all the time
Standing
Duration
1 - Very little time
Bending or Twisting the Body
Duration
1 - Very little time

Interpersonal Relations

Contact with Others
Frequency
3 - Once a week or more but not every day
Duration
2 - Less than half the time
Work with Work Group or Team
Importance
3 - Important
Frequency
3 - Once a week or more but not every day

Workplaces/employers

  • Advertising agencies
  • Governments
  • Large corporations
  • Multimedia companies
  • New-media companies
  • Private consulting firms
  • Publishing firms
  • Self-employed

Skills and abilities

This section displays the various competencies required for an occupation. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of proficiency (for Skills and Abilities) or importance (for Personal Attributes) and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Abilities

Proficiency or complexity level
Written Expression
5 - Highest Level
Fluency of Ideas
4 - High Level
Categorization Flexibility
3 - Moderate Level
Memorizing
3 - Moderate Level
Near Vision
3 - Moderate Level

Skills

Proficiency or complexity level
Writing
4 - High Level
Critical Thinking
3 - Moderate Level
Negotiating
3 - Moderate Level
Oral Communication: Active Listening
3 - Moderate Level
Oral Communication: Oral Comprehension
3 - Moderate Level

Personal Attributes

Importance
Creativity
5 - Extremely important
Innovativeness
5 - Extremely important
Adaptability
4 - Highly important
Analytical Thinking
4 - Highly important
Attention to Detail
4 - Highly important