View occupational profile

Search the OaSIS

Influencers

OaSIS code 55109.04

Influencers create and share personal and branded content for social media or other digital platforms.

Overview

Also known as

  • Influencer

Main duties

This group performs some or all of the following duties:

  • Share ideas and advice on a broad range of topics.
  • Create personal and branded content for social media or other digital platforms.

Additional information

  • There is little mobility between the different occupations in this unit group.

Similar occupations classified elsewhere

Exclusions:

  • Dancers (53120)
  • Actors, comedians and circus performers (53121)
  • Musicians and singers (51122)

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

5 – Occupations in art, culture, recreation and sport

TEER

5 – Occupations usually require short-term work demonstration and no formal education

Major group

55 – Support occupations in art and culture

Sub-major group

551 – Support occupations in art and culture

Minor group

5510 – Support occupations in art and culture

Unit group

55109 – Other performers

Occupational profile

55109.04 – Influencers

Work characteristics

Work characteristics gathers the various components describing the work environment of each occupation, such as employers, work activities, and the work context. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of complexity (for Work Activities) or other measurement dimensions (for Work Context), and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Work Activities

Proficiency or complexity level
Selling or Influencing Others
3 - Moderate Level
Applying New Knowledge
2 - Low Level
Clerical Activities
2 - Low Level
Communicating with Persons Outside Organization
2 - Low Level
Establishing and Maintaining Interpersonal Relationships
2 - Low Level

Work Context

Structural Job Characteristics

Structured versus Unstructured Work
Degree of freedom to determine tasks and priorities
4 - High amount of freedom
Work Week Duration
Worked hours in a typical week
1 - Less than 35 hours

Physical Work Environment

Physical Proximity
Physical distance from others
3 - Somewhat close (e.g. share office)

Physical Demands

Sitting
Duration
4 - More than half the time
Standing
Duration
3 - About half the time
Bending or Twisting the Body
Duration
1 - Very little time

Interpersonal Relations

Contact with Others
Frequency
3 - Once a week or more but not every day
Duration
4 - More than half the time
Work with Work Group or Team
Importance
1 - Minimally important
Frequency
2 - Once a month or more but not every week

Workplaces/employers

  • Advertising companies
  • Production companies
  • Self-employment

Skills and abilities

This section displays the various competencies required for an occupation. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of proficiency (for Skills and Abilities) or importance (for Personal Attributes) and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Abilities

Proficiency or complexity level
Gross Body Coordination
2 - Low Level
Gross Body Equilibrium
2 - Low Level
Stamina
2 - Low Level
Verbal Ability
2 - Low Level
Arm-Hand Steadiness
1 - Lowest Level

Skills

Proficiency or complexity level
Persuading
3 - Moderate Level
Digital Literacy
2 - Low Level
Learning and Teaching Strategies
2 - Low Level
Management of Financial Resources
2 - Low Level
Monitoring
2 - Low Level

Personal Attributes

Importance
Creativity
3 - Important
Independence
3 - Important
Social Orientation
3 - Important
Adaptability
2 - Somewhat important
Attention to Detail
2 - Somewhat important