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Graphic designers

OaSIS code 52120.01

Graphic designers conceptualize and produce graphic art and visual materials to effectively communicate information for publications, advertising, films, packaging, posters, signs and interactive media such as Web sites and CDs. Graphic designers who are also supervisors, project managers or consultants are included in this occupation.

Overview

Also known as

  • 2D animation artist
  • 3D modeler
  • Advertising designer

Main duties

This group performs some or all of the following duties:

  • Consult with clients to establish the overall look, graphic elements and content of communications materials in order to meet their needs
  • Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication
  • Develop the graphic elements that meet the clients' objectives
  • Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software
  • Estimate cost of materials and time to complete graphic design
  • Use existing photo and illustration banks and typography guides or hire an illustrator or photographer to produce images that meet clients' communications needs
  • Establish guidelines for illustrators or photographers
  • Coordinate all aspects of production for print, audio-visual or electronic materials, such as Web sites, CDs and interactive terminals
  • Coordinate sub-contracting
  • Work in a multidisciplinary environment
  • Supervise other graphic designers or graphic arts technicians.

Additional information

  • Progression to management or senior design positions is possible with experience.
  • The title "registered graphic designer" is recognized by law in Ontario.

Similar occupations classified elsewhere

Exclusions:

  • Painters, sculptors and other visual artists (53122)
  • Graphic arts technicians (52111)
  • Interior designers and interior decorators (52121)
  • Advertising managers (10022.01)

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

5 – Occupations in art, culture, recreation and sport

TEER

2 – Occupations usually require a college diploma or apprenticeship training of two or more years; or supervisory occupations

Major group

52 – Technical occupations in art, culture and sport

Sub-major group

521 – Technical occupations in art and culture

Minor group

5212 – Graphic and interior designers

Unit group

52120 – Graphic designers and illustrators

Occupational profile

52120.01 – Graphic designers

Work characteristics

Work characteristics gathers the various components describing the work environment of each occupation, such as employers, work activities, and the work context. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of complexity (for Work Activities) or other measurement dimensions (for Work Context), and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Work Activities

Proficiency or complexity level
Selling or Influencing Others
5 - Highest Level
Thinking Creatively
5 - Highest Level
Applying New Knowledge
4 - High Level
Communicating with Persons Outside Organization
4 - High Level
Interacting with Computers
4 - High Level

Work Context

Structural Job Characteristics

Structured versus Unstructured Work
Degree of freedom to determine tasks and priorities
3 - Moderate amount of freedom
Work Week Duration
Worked hours in a typical week
2 - Between 35 to 40 hours

Physical Work Environment

Physical Proximity
Physical distance from others
3 - Somewhat close (e.g. share office)

Physical Demands

Sitting
Duration
5 - All the time, or almost all the time
Standing
Duration
1 - Very little time
Bending or Twisting the Body
Duration
1 - Very little time

Interpersonal Relations

Contact with Others
Frequency
3 - Once a week or more but not every day
Duration
4 - More than half the time
Work with Work Group or Team
Importance
4 - Highly important
Frequency
4 - Every day, a few times per day

Workplaces/employers

  • Advertising firms
  • Establishments with advertising or communications departments
  • Graphic design firms
  • Multimedia production companies
  • Self-employed

Skills and abilities

This section displays the various competencies required for an occupation. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of proficiency (for Skills and Abilities) or importance (for Personal Attributes) and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Abilities

Proficiency or complexity level
Colour Perception
5 - Highest Level
Fluency of Ideas
5 - Highest Level
Near Vision
4 - High Level
Spatial Visualization
4 - High Level
Arm-Hand Steadiness
3 - Moderate Level

Skills

Proficiency or complexity level
Coordinating
3 - Moderate Level
Critical Thinking
3 - Moderate Level
Decision Making
3 - Moderate Level
Digital Literacy
3 - Moderate Level
Equipment and Tool Selection
3 - Moderate Level

Personal Attributes

Importance
Creativity
5 - Extremely important
Adaptability
4 - Highly important
Attention to Detail
4 - Highly important
Collaboration
4 - Highly important
Independence
4 - Highly important

Interests

The OaSIS uses the Holland Codes to describe the work-related interests. According to the Holland model, people work best in work environments that match their preferences, which means that people and work environments can be matched for a best fit. Occupational environments in Holland’s theory are described according to a combination of main interests and the activities they represent. There are six interests in the Holland typology: Realistic, Investigative, Artistic, Social, Enterprising and Conventional. All occupations in OaSIS have up to three interests assigned to them.

Interests

Preferences for work environments and outcomes.

Interests profile: ARE

Artistic (A)

Artistic occupations are characterized by the dominance of activities that entail artistic expression to create, compose or produce visual, performing, literary or applied art. These occupations frequently involve working with forms, designs and patterns and often require self-expression and the accomplishment of work without following a clear set of rules.

Realistic (R)

Realistic occupations are characterized by the dominance of activities that entail the explicit, ordered or systematic manipulation of objects, tools, machines and animals. Many of these occupations do not involve a lot of paperwork or working closely with others.

Enterprising (E)

Enterprising occupations are characterized by the dominance of action-oriented activities to attain organizational or self-interest goals. They frequently involve starting up and carrying out projects, influencing, leading or mobilizing people, making decisions, and sometimes require risk taking and dealing with business.

Employment requirements

Employment requirements includes the education, training, certifications and the knowledge required to work in each occupation. The Knowledge category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of proficiency, and secondly, in alphabetical order. The whole list of Knowledge descriptors and their ratings can be expanded at the bottom of each page.

Education, certification and licensing

  • A university degree in visual arts with specialization in graphic design, commercial art, graphic communications or cartooning or completion of a college diploma program in graphic arts is required.
  • Creative ability and artistic talent, as demonstrated by a portfolio of work, are required for graphic designers and illustrators.
  • Experience or training in multimedia design at a post-secondary, college or technical institution may be required.

Knowledge

Knowledge level
Arts
3 - Advanced Level
Technical Design
3 - Advanced Level
Communications and Media
2 - Intermediate Level
Languages
2 - Intermediate Level
Business Management
1 - Basic Level

Skills for success

 
Skills for Success Model
 
Skills for Success are skills that help you in a quickly changing world. Everyone benefits from having these skills. They can help you to get a job, progress at your current job or even change jobs. The skills also help you become an active member of your community and succeed in learning.
 
 
Linkages Between ESDC Skills Models and Frameworks
 
ESDC makes available a dictionary of over 300 terms (or descriptors) and definitions, known as the Skills and Competencies Taxonomy (SCT). Descriptor information from the Taxonomy is used in the Occupational and Skills Information System (OaSIS).
 
While there is general commonality of meaning between the descriptors in the SCT and the Skills for Success model, there are some differences in their definitions due to their distinct purposes. The Skills for Success Model [9 broadly defined skills] identifies the skills that are universally applicable. The SCT displays specific skills and competency requirements for 900 occupations. Users of the Skills for Success Model and Essential Skills content may find competency information from the Taxonomy and the OaSIS to be complementary.
 
Stay tuned to this section for more information and updates regarding linkages between the Skills for Success model and the OaSIS.

O*NET in-it

This page includes information from the O*NET 27.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Employment and Social Development Canada has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.

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