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Travel counsellors

OaSIS code 64310.00

Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets and receive payment.

Overview

Also known as

  • Reservation agent - travel agency
  • Travel agent
  • Travel consultant

Main duties

This group performs some or all of the following duties:

  • Provide travel information to clients regarding destinations, transportation and accommodation options and travel costs, and recommend suitable products
  • Plan and organize vacation travel for individuals or groups
  • Make transportation and accommodation reservations using computerized reservation and ticketing system
  • Sell single fare tickets and package tours to clients
  • Promote particular destinations, tour packages and other travel services
  • Investigate new travel destinations, hotels and other facilities and attractions
  • Provide travel tips regarding tourist attractions, foreign currency, customs, languages and travel safety.

Additional information

  • Progression to managerial positions is possible with experience.

Similar occupations classified elsewhere

Exclusions:

  • Retail and wholesale trade managers (60020)
  • Convention coordinator (in 12103.00 Conference and event planners)
  • Airline ticket agent (in 64312.01 Airline passenger, baggage and ticket agents)

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

6 – Sales and service occupations

TEER

4 – Occupations usually require a secondary school diploma; or several weeks of on-the-job training

Major group

64 – Sales and service representatives and other customer and personal services occupations

Sub-major group

643 – Occupations in food, accommodation and tourism

Minor group

6431 – Occupations in travel and accommodation

Unit group

64310 – Travel counsellors

Occupational profile

64310.00 – Travel counsellors

Work characteristics

Work characteristics gathers the various components describing the work environment of each occupation, such as employers, work activities, and the work context. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of complexity (for Work Activities) or other measurement dimensions (for Work Context), and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Work Activities

Proficiency or complexity level
Selling or Influencing Others
5 - Highest Level
Performing for or Working Directly with the Public
4 - High Level
Scheduling Work and Activities
4 - High Level
Analyzing Data or Information
3 - Moderate Level
Applying New Knowledge
3 - Moderate Level

Work Context

Structural Job Characteristics

Structured versus Unstructured Work
Degree of freedom to determine tasks and priorities
4 - High amount of freedom
Work Week Duration
Worked hours in a typical week
2 - Between 35 to 40 hours

Physical Work Environment

Physical Proximity
Physical distance from others
3 - Somewhat close (e.g. share office)

Physical Demands

Sitting
Duration
5 - All the time, or almost all the time
Standing
Duration
0 – Not applicable
Bending or Twisting the Body
Duration
1 - Very little time

Interpersonal Relations

Contact with Others
Frequency
4 - Every day, a few times per day
Duration
4 - More than half the time
Work with Work Group or Team
Importance
2 - Somewhat important
Frequency
3 - Once a week or more but not every day

Workplaces/employers

  • Hotel chains
  • Tourism firms
  • Transportation firms
  • Travel agencies

Skills and abilities

This section displays the various competencies required for an occupation. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of proficiency (for Skills and Abilities) or importance (for Personal Attributes) and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Abilities

Proficiency or complexity level
Speech Recognition
4 - High Level
Deductive Reasoning
3 - Moderate Level
Fluency of Ideas
3 - Moderate Level
Memorizing
3 - Moderate Level
Multitasking
3 - Moderate Level

Skills

Proficiency or complexity level
Coordinating
3 - Moderate Level
Management of Financial Resources
3 - Moderate Level
Negotiating
3 - Moderate Level
Persuading
3 - Moderate Level
Social Perceptiveness
3 - Moderate Level

Personal Attributes

Importance
Service Orientation
5 - Extremely important
Attention to Detail
4 - Highly important
Active Learning
3 - Important
Adaptability
3 - Important
Analytical Thinking
3 - Important