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Public relation managers

OaSIS code 10022.03

Public relations managers organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business public relations.

Overview

Also known as

  • Media relations director
  • Public relations director
  • Web communications manager

Main duties

This group performs some or all of the following duties:

  • Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

Additional information

  • Progression to senior management positions is possible with experience.

Similar occupations classified elsewhere

Exclusions:

  • Senior managers - trade, broadcasting and other services (00014)
  • Professional occupations in advertising, marketing and public relations (11202)
  • Conference and event planners (12103)
  • Business development officers and market researchers and analysts (41402)
  • Corporate sales managers (60010)
  • Retail and wholesale trade managers (60020)
  • Retail sales supervisors (62010)
  • Technical sales specialists - wholesale trade (62100)
  • Sales and account representatives - wholesale trade (non-technical) (64101)

Work characteristics

Work characteristics gathers the various components describing the work environment of each occupation, such as employers, work activities, and the work context. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of complexity (for Work Activities) or other measurement dimensions (for Work Context), and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Work Activities

Proficiency or complexity level
Communicating with Persons Outside Organization
5 - Highest Level
Developing Objectives and Strategies
5 - Highest Level
Establishing and Maintaining Interpersonal Relationships
5 - Highest Level
Planning and Organizing
5 - Highest Level
Scheduling Work and Activities
5 - Highest Level

Work Context

Structural Job Characteristics

Structured versus Unstructured Work
Degree of freedom to determine tasks and priorities
4 - High amount of freedom
Work Week Duration
Worked hours in a typical week
3 - More than 40 hours

Physical Work Environment

Physical Proximity
Physical distance from others
3 - Somewhat close (e.g. share office)

Physical Demands

Sitting
Duration
5 - All the time, or almost all the time
Standing
Duration
1 - Very little time
Bending or Twisting the Body
Duration
1 - Very little time

Interpersonal Relations

Contact with Others
Frequency
5 - Every day, almost continuously
Duration
5 - All the time, or almost all the time
Work with Work Group or Team
Importance
5 - Extremely important
Frequency
5 - Every day, almost continuously

Workplaces/employers

  • Advertising, marketing and public relations firms
  • Commercial and industrial establishments
  • Consulting firms
  • Government departments

Skills and abilities

This section displays the various competencies required for an occupation. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of proficiency (for Skills and Abilities) or importance (for Personal Attributes) and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Abilities

Proficiency or complexity level
Fluency of Ideas
5 - Highest Level
Speech Clarity
5 - Highest Level
Written Expression
5 - Highest Level
Speech Recognition
4 - High Level
Verbal Ability
4 - High Level

Skills

Proficiency or complexity level
Management of Personnel Resources
5 - Highest Level
Monitoring
5 - Highest Level
Oral Communication: Oral Expression
5 - Highest Level
Persuading
5 - Highest Level
Social Perceptiveness
5 - Highest Level

Personal Attributes

Importance
Adaptability
5 - Extremely important
Attention to Detail
5 - Extremely important
Active Learning
4 - Highly important
Analytical Thinking
4 - Highly important
Collaboration
4 - Highly important