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Content writers (non-technical)

OaSIS code 51111.02

Content writers (non-technical) write e-copy, blog posts, e-books, podcasts and other forms of Web-based content.

Overview

Also known as

  • Content writer (except technical)
  • Web content specialist

Main duties

This group performs some or all of the following duties:

  • Write e-copy, blog posts, e-books, podcasts and other forms of Web-based content
  • Conduct research on a variety of topics to inform writing and may consult with clients to determine the goals of the writing.

Additional information

  • Authors and writers may specialize in a particular subject or type of writing.

Similar occupations classified elsewhere

Exclusions:

  • Professional occupations in advertising, marketing and public relations (11202)
  • Editors (51110)
  • Journalists (51113)
  • Translators, terminologists and interpreters (51114)
  • Technical writers (51112)
  • Songwriter (in 51121.02 Composers)

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

5 – Occupations in art, culture, recreation and sport

TEER

1 – Occupations usually require a university degree

Major group

51 – Professional occupations in art and culture

Sub-major group

511 – Professional occupations in art and culture

Minor group

5111 – Writing, translating and related communications professionals

Unit group

51111 – Authors and writers (except technical)

Occupational profile

51111.02 – Content writers (non-technical)

Work characteristics

Work characteristics gathers the various components describing the work environment of each occupation, such as employers, work activities, and the work context. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of complexity (for Work Activities) or other measurement dimensions (for Work Context), and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Work Activities

Proficiency or complexity level
Thinking Creatively
5 - Highest Level
Developing Objectives and Strategies
4 - High Level
Getting Information
4 - High Level
Scheduling Work and Activities
4 - High Level
Selling or Influencing Others
4 - High Level

Work Context

Structural Job Characteristics

Structured versus Unstructured Work
Degree of freedom to determine tasks and priorities
4 - High amount of freedom
Work Week Duration
Worked hours in a typical week
2 - Between 35 to 40 hours

Physical Work Environment

Physical Proximity
Physical distance from others
3 - Somewhat close (e.g. share office)

Physical Demands

Sitting
Duration
5 - All the time, or almost all the time
Standing
Duration
1 - Very little time
Bending or Twisting the Body
Duration
1 - Very little time

Interpersonal Relations

Contact with Others
Frequency
3 - Once a week or more but not every day
Duration
2 - Less than half the time
Work with Work Group or Team
Importance
1 - Minimally important
Frequency
1 - Once a year or more but not every month

Workplaces/employers

  • Advertising agencies
  • Governments
  • Large corporations
  • Multimedia companies
  • Private consulting firms
  • Publishing firms
  • Self-employed

Skills and abilities

This section displays the various competencies required for an occupation. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of proficiency (for Skills and Abilities) or importance (for Personal Attributes) and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Abilities

Proficiency or complexity level
Fluency of Ideas
5 - Highest Level
Written Comprehension
5 - Highest Level
Written Expression
5 - Highest Level
Categorization Flexibility
3 - Moderate Level
Deductive Reasoning
3 - Moderate Level

Skills

Proficiency or complexity level
Persuading
4 - High Level
Reading Comprehension
4 - High Level
Writing
4 - High Level
Critical Thinking
3 - Moderate Level
Decision Making
3 - Moderate Level

Personal Attributes

Importance
Attention to Detail
5 - Extremely important
Creativity
5 - Extremely important
Adaptability
4 - Highly important
Independence
4 - Highly important
Innovativeness
4 - Highly important

Interests

The OaSIS uses the Holland Codes to describe the work-related interests. According to the Holland model, people work best in work environments that match their preferences, which means that people and work environments can be matched for a best fit. Occupational environments in Holland’s theory are described according to a combination of main interests and the activities they represent. There are six interests in the Holland typology: Realistic, Investigative, Artistic, Social, Enterprising and Conventional. All occupations in OaSIS have up to three interests assigned to them.

Interests

Preferences for work environments and outcomes.

Interests profile: AIE

Artistic (A)

Artistic occupations are characterized by the dominance of activities that entail artistic expression to create, compose or produce visual, performing, literary or applied art. These occupations frequently involve working with forms, designs and patterns and often require self-expression and the accomplishment of work without following a clear set of rules.

Investigative (I)

Investigative occupations are characterized by the dominance of activities that entail the observation and systematic or creative investigation of physical, biological, or cultural phenomena. These occupations require an extensive amount of thinking and frequently involve working with ideas, searching for facts and figuring out problems mentally.

Enterprising (E)

Enterprising occupations are characterized by the dominance of action-oriented activities to attain organizational or self-interest goals. They frequently involve starting up and carrying out projects, influencing, leading or mobilizing people, making decisions, and sometimes require risk taking and dealing with business.

Employment requirements

Employment requirements includes the education, training, certifications and the knowledge required to work in each occupation. The Knowledge category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of proficiency, and secondly, in alphabetical order. The whole list of Knowledge descriptors and their ratings can be expanded at the bottom of each page.

Education, certification and licensing

  • Talent and ability, as demonstrated by a portfolio of work, are important hiring criteria.
  • Membership in a guild or union related to the occupation may be required.

Knowledge

Knowledge level
Arts
3 - Advanced Level
Languages
3 - Advanced Level
Clerical
2 - Intermediate Level
Communications and Media
2 - Intermediate Level
Client Service
1 - Basic Level

Skills for success

 
Skills for Success Model
 
Skills for Success are skills that help you in a quickly changing world. Everyone benefits from having these skills. They can help you to get a job, progress at your current job or even change jobs. The skills also help you become an active member of your community and succeed in learning.
 
 
Linkages Between ESDC Skills Models and Frameworks
 
ESDC makes available a dictionary of over 300 terms (or descriptors) and definitions, known as the Skills and Competencies Taxonomy (SCT). Descriptor information from the Taxonomy is used in the Occupational and Skills Information System (OaSIS).
 
While there is general commonality of meaning between the descriptors in the SCT and the Skills for Success model, there are some differences in their definitions due to their distinct purposes. The Skills for Success Model [9 broadly defined skills] identifies the skills that are universally applicable. The SCT displays specific skills and competency requirements for 900 occupations. Users of the Skills for Success Model and Essential Skills content may find competency information from the Taxonomy and the OaSIS to be complementary.
 
Stay tuned to this section for more information and updates regarding linkages between the Skills for Success model and the OaSIS.

O*NET in-it

This page includes information from the O*NET 27.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Employment and Social Development Canada has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.

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