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Content writers (non-technical)

OaSIS code 51111.02

Content writers (non-technical) write e-copy, blog posts, e-books, podcasts and other forms of Web-based content.

Overview

Also known as

  • Content writer (except technical)
  • Web content specialist

Main duties

This group performs some or all of the following duties:

  • Write e-copy, blog posts, e-books, podcasts and other forms of Web-based content
  • Conduct research on a variety of topics to inform writing and may consult with clients to determine the goals of the writing.

Additional information

  • Authors and writers may specialize in a particular subject or type of writing.

Similar occupations classified elsewhere

Exclusions:

  • Professional occupations in advertising, marketing and public relations (11202)
  • Editors (51110)
  • Journalists (51113)
  • Translators, terminologists and interpreters (51114)
  • Technical writers (51112)
  • Songwriter (in 51121.02 Composers)

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

5 – Occupations in art, culture, recreation and sport

TEER

1 – Occupations usually require a university degree

Major group

51 – Professional occupations in art and culture

Sub-major group

511 – Professional occupations in art and culture

Minor group

5111 – Writing, translating and related communications professionals

Unit group

51111 – Authors and writers (except technical)

Occupational profile

51111.02 – Content writers (non-technical)

Work characteristics

Work characteristics gathers the various components describing the work environment of each occupation, such as employers, work activities, and the work context. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of complexity (for Work Activities) or other measurement dimensions (for Work Context), and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Work Activities

Proficiency or complexity level
Thinking Creatively
5 - Highest Level
Developing Objectives and Strategies
4 - High Level
Getting Information
4 - High Level
Scheduling Work and Activities
4 - High Level
Selling or Influencing Others
4 - High Level

Work Context

Structural Job Characteristics

Structured versus Unstructured Work
Degree of freedom to determine tasks and priorities
4 - High amount of freedom
Work Week Duration
Worked hours in a typical week
2 - Between 35 to 40 hours

Physical Work Environment

Physical Proximity
Physical distance from others
3 - Somewhat close (e.g. share office)

Physical Demands

Sitting
Duration
5 - All the time, or almost all the time
Standing
Duration
1 - Very little time
Bending or Twisting the Body
Duration
1 - Very little time

Interpersonal Relations

Contact with Others
Frequency
3 - Once a week or more but not every day
Duration
2 - Less than half the time
Work with Work Group or Team
Importance
1 - Minimally important
Frequency
1 - Once a year or more but not every month

Workplaces/employers

  • Advertising agencies
  • Governments
  • Large corporations
  • Multimedia companies
  • Private consulting firms
  • Publishing firms
  • Self-employed

Skills and abilities

This section displays the various competencies required for an occupation. Each category displays up to 10 descriptors in descending order based, firstly, on their attributed ratings by the level of proficiency (for Skills and Abilities) or importance (for Personal Attributes) and secondly, in alphabetical order. The whole list of descriptors and their ratings can be expanded at the bottom of each page.

Abilities

Proficiency or complexity level
Fluency of Ideas
5 - Highest Level
Written Comprehension
5 - Highest Level
Written Expression
5 - Highest Level
Categorization Flexibility
3 - Moderate Level
Deductive Reasoning
3 - Moderate Level

Skills

Proficiency or complexity level
Persuading
4 - High Level
Reading Comprehension
4 - High Level
Writing
4 - High Level
Critical Thinking
3 - Moderate Level
Decision Making
3 - Moderate Level

Personal Attributes

Importance
Attention to Detail
5 - Extremely important
Creativity
5 - Extremely important
Adaptability
4 - Highly important
Independence
4 - Highly important
Innovativeness
4 - Highly important