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OaSIS 2025 Version 1.0
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65109.01 – Demonstrators and direct distributors

Demonstrators and direct distributors sell products and services by phone or in person at home demonstrations or trade shows.

Overview

Example job titles

  • Canvasser - retail
  • Demonstrator - retail
  • Direct distributor - retail

Core competencies

  • Instructing to explain how products work, provide detailed information and ensure customers understand functions of products
  • Negotiating and Persuading to demonstrate how products would benefit potential buyers to purchase items or services
  • Verbal Ability and Speech Clarity to clearly explain products and their functions, and answer customer questions to avoid misunderstandings
  • Speech Recognition to listen to customer questions, feedback or concerns in loud or distracting areas
  • Concern for Others to make customers feel valued and understood
  • Knowledge in Sale and Marketing to effectively promote products and services, craft compelling pitches, identify target markets and utilize strategies to attract and retain customers

Main duties

This group performs some or all of the following duties:

  • Contact potential customers by phone or through personal contacts
  • Arrange sales demonstration appointments, and show, describe and sell goods or services at wholesale, retail and industrial establishments, at exhibitions, trade shows or directly to individual customers or at sales parties and private homes
  • Deliver purchased goods to customers.

Additional information

  • Progression to related supervisory positions is possible with additional training or experience.

Similar occupations classified elsewhere

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

6 – Sales and service occupations

TEER

5 – Occupations usually require short-term work demonstration and no formal education

Major group

65 – Sales and service support occupations

Sub-major group

651 – Sales support occupations

Minor group

6510 – Cashiers and other sales support occupations

Unit group

65109 – Other sales related occupations

Occupational profile

65109.01 – Demonstrators and direct distributors

O*NET in-it

This page includes information from the O*NET 27.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Employment and Social Development Canada has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.