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OaSIS 2025 Version 1.0
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64310.00 – Travel counsellors

Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets and receive payment.

Overview

Example job titles

  • Reservation agent - travel agency
  • Travel agent
  • Travel consultant

Core competencies

  • Social Perceptiveness to interact with a diverse range of clients with varying backgrounds and expectations
  • Negotiating and Persuading to persuade clients by promoting and selling particular destinations, tour packages and other travel services
  • Speech Recognition to fully grasp their clients' travel preferences, concerns and requirements
  • Verbal Ability and Speech Clarity to provide travel tips to clients regarding tourist attractions, foreign currencies, customs, languages and travel safety
  • Service Orientation to tailor interactions and recommendations to fit clients' expectations, leading to a positive and engaging experience
  • Knowledge in Hospitality to understand the standards associated with different types of accommodations and travel services to meet clients' needs and expectations

Main duties

This group performs some or all of the following duties:

  • Provide travel information to clients regarding destinations, transportation and accommodation options and travel costs, and recommend suitable products
  • Plan and organize vacation travel for individuals or groups
  • Make transportation and accommodation reservations using computerized reservation and ticketing system
  • Sell single fare tickets and package tours to clients
  • Promote particular destinations, tour packages and other travel services
  • Investigate new travel destinations, hotels and other facilities and attractions
  • Provide travel tips regarding tourist attractions, foreign currency, customs, languages and travel safety.

Additional information

  • Progression to managerial positions is possible with experience.

Similar occupations classified elsewhere

Exclusions:

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

6 – Sales and service occupations

TEER

4 – Occupations usually require a secondary school diploma; or several weeks of on-the-job training

Major group

64 – Sales and service representatives and other customer and personal services occupations

Sub-major group

643 – Occupations in food, accommodation and tourism

Minor group

6431 – Occupations in travel and accommodation

Unit group

64310 – Travel counsellors

Occupational profile

64310.00 – Travel counsellors

O*NET in-it

This page includes information from the O*NET 27.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Employment and Social Development Canada has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.