Explore occupational profile

Version:
OaSIS 2025 Version 1.0
Search the OaSIS

64100.02 – Visual merchandisers

Visual merchandisers plan, create and implement windows and in-store displays.

Overview

Example job titles

    Core competencies

    • Oral Communication: Active Listening to listen to specific requirements and preferences of clients, store managers or brand representatives
    • Negotiating to secure favourable pricing and terms for materials, props and display fixtures
    • Colour Perception to create visually appealing displays by matching colours or selecting items that coordinate to attract customers
    • Far Vision to evaluate the effectiveness of displays in drawing attention and creating visual interest by viewing displays from various distances
    • Fluency of Ideas to generate a wide range of creative concepts for displays
    • Collaboration to ensure visual displays align with the overall brand strategy and marketing campaigns by coordinating with other departments
    • Knowledge in Sale and Marketing to understand customer preferences and buying behaviours to create displays that appeal to target demographics and drive sales

    Main duties

    This group performs some or all of the following duties:

    • Design and implement window and interior displays
    • Assemble visual retail displays to promote products, promotional events and seasonal change overs
    • Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target market
    • Set up lighting systems to create a visual atmosphere

    Additional information

    • Technical or sales training programs may be provided by employers.

    Similar occupations classified elsewhere

    NOC hierarchy breakdown

    NOC version

    NOC 2021 Version 1.0

    Broad occupational category

    6 – Sales and service occupations

    TEER

    4 – Occupations usually require a secondary school diploma; or several weeks of on-the-job training

    Major group

    64 – Sales and service representatives and other customer and personal services occupations

    Sub-major group

    641 – Retail salespersons and non-technical wholesale trade sales and account representatives

    Minor group

    6410 – Retail salespersons and non-technical wholesale trade sales and account representatives

    Unit group

    64100 – Retail salespersons and visual merchandisers

    Occupational profile

    64100.02 – Visual merchandisers

    O*NET in-it

    This page includes information from the O*NET 27.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Employment and Social Development Canada has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.