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OaSIS 2025 Version 1.0
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60020.00 – Retail and wholesale trade managers

Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis.

Overview

Example job titles

  • Antique dealer
  • Assistant manager - retail
  • Automobile repair shop manager
  • Bookstore manager
  • Car dealership manager
  • Cattle dealer
  • Clothing store manager
  • Department store manager
  • Pleasure boat dealer
  • Sporting goods store manager
  • Store manager - retail
  • Supermarket manager
  • Variety store manager

Core competencies

  • Management of Material Resources to ensure products are available to meet customer demand while avoiding overstocking or stock shortages
  • Persuading and Negotiating to negotiate favourable purchase contracts with sellers and buy goods at the best possible price with the aim of maximizing their resale price
  • Verbal Ability to clearly explain products or services, answer customer inquiries and resolve complaints in a polite and professional manner
  • Fluency of Ideas to study market research and trends to determine consumer demand, potential sales volumes and to plan budgets
  • Leadership to develop and instruct employees on market and sales strategies to improve sales and customer service
  • Knowledge in Business Management to understand budgeting, cost control, pricing strategies and profit margins to ensure the financial health of businesses

Main duties

This group performs some or all of the following duties:

  • Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
  • Manage staff and assign duties
  • Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
  • Determine merchandise and services to be sold, and implement price and credit policies
  • Source and negotiate with vendors when necessary to procure merchandise for resale
  • Develop and implement marketing strategies
  • Plan budgets, authorize expenditures, and monitor revenues
  • Evaluate and improve customer service and respond to customer requests and issues
  • Address staffing requirements, including the hiring, development and retention of staff

Additional information

  • There is some mobility between managers in this unit group, depending on the product or service.

Similar occupations classified elsewhere

Exclusions:

  • Advertising, marketing and public relations managers (10022)
  • Insurance, real estate and financial brokerage managers (10020)
  • Restaurant and food service managers (60030)
  • Retail sales supervisors (62010)

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

6 – Sales and service occupations

TEER

0 – Management occupations

Major group

60 – Middle management occupations in retail and wholesale trade and customer services

Sub-major group

600 – Middle management occupations in retail and wholesale trade and customer services

Minor group

6002 – Retail and wholesale trade managers

Unit group

60020 – Retail and wholesale trade managers

Occupational profile

60020.00 – Retail and wholesale trade managers

O*NET in-it

This page includes information from the O*NET 27.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Employment and Social Development Canada has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.