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OaSIS 2025 Version 1.0
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51111.02 – Content writers (non-technical)

Content writers (non-technical) write e-copy, blog posts, e-books, podcasts and other forms of Web-based content.

Overview

Example job titles

  • Content writer (except technical)
  • Web content specialist

Core competencies

  • Reading Comprehension to identify, interpret and synthesize main ideas, nuances and implicit details of text, creating clear, engaging and context-appropriate content
  • Critical Thinking, Decision Making and Problem Solving to practice analytical research, creative idea generation, clear communication, prioritization, adaptability and problem-solving to craft optimized, audience-focused content across platforms
  • Fluency of Ideas to generate diverse, creative and coherent content such as innovative blog post ideas or compelling podcast topics, adapting style and tone to engage different audiences
  • Written Expression to craft compelling, clear and engaging narratives tailored to diverse audiences, demonstrating mastery in tone, style and persuasive techniques while effectively conveying complex ideas in a concise manner
  • Attention to Detail to meticulously review all content for accuracy, consistency, grammar and tone, ensuring each piece aligns with brand guidelines and audience expectations
  • Knowledge in Languages to understand how word choice can change meaning, tone and clarity in order to create compelling and clear messages that resonate with audiences

Main duties

This group performs some or all of the following duties:

  • Write e-copy, blog posts, e-books, podcasts and other forms of Web-based content
  • Conduct research on a variety of topics to inform writing and may consult with clients to determine the goals of the writing.

Additional information

  • Authors and writers may specialize in a particular subject or type of writing.

Similar occupations classified elsewhere

Exclusions:

  • Editors (51110)
  • Journalists (51113)
  • Professional occupations in advertising, marketing and public relations (11202)
  • Technical writers (51112)
  • Translators, terminologists and interpreters (51114)
  • Songwriter (in 51121.02 Composers)

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

5 – Occupations in art, culture, recreation and sport

TEER

1 – Occupations usually require a university degree

Major group

51 – Professional occupations in art and culture

Sub-major group

511 – Professional occupations in art and culture

Minor group

5111 – Writing, translating and related communications professionals

Unit group

51111 – Authors and writers (except technical)

Occupational profile

51111.02 – Content writers (non-technical)

O*NET in-it

This page includes information from the O*NET 27.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Employment and Social Development Canada has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.