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OaSIS 2025 Version 1.0
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41402.00 – Business development officers and market researchers and analysts

Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services.

Overview

Example job titles

  • Business development officer
  • Community economic development consultant
  • Economic development officer
  • Industrial development officer
  • Market researcher
  • Marketing analyst
  • Marketing researcher
  • Regional development analyst
  • Tourism development officer
  • Tourism industry consultant

Core competencies

  • Critical Thinking and Decision Making to identify and analyze complex problems, understand their root causes and develop effective solutions for business strategies
  • Reading Comprehension to review reports, research studies, market analyses and industry publications
  • Mathematical Reasoning and Numerical Ability to analyze large datasets to identify market trends, customer preferences and investment opportunities
  • Problem Identification and Inductive Reasoning to identify issues within the market, such as changing consumer preferences or emerging competitors, to adapt strategies and stay competitive
  • Attention to Detail to ensure that data is interpreted correctly and that conclusions are based on accurate information
  • Knowledge in Business Management to understand market dynamics, competitive positioning and customer needs to develop and implement effective business strategies

Main duties

This group performs some or all of the following duties:

  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
  • Assess business opportunities and develop strategies to attract venture capital
  • Respond to enquiries from members of the business community and general public concerning development opportunities
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
  • Evaluate customer service and store environments
  • Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products
  • Analyze promotional and marketing campaigns to identify improvements
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles
  • Develop and apply E-commerce strategies
  • Provide consultation on planning and starting of new businesses.

Additional information

  • Progression to managerial positions is possible with experience.

Similar occupations classified elsewhere

Exclusions:

  • Economists and economic policy researchers and analysts (41401)
  • Financial and investment analysts (11101)
  • International aid and development project officers (41403.05)
  • Other financial officers (11109)
  • Urban and land use planners (21202)

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

4 – Occupations in education, law and social, community and government services

TEER

1 – Occupations usually require a university degree

Major group

41 – Professional occupations in law, education, social, community and government services

Sub-major group

414 – Professional occupations in government services

Minor group

4140 – Policy and program researchers, consultants and officers

Unit group

41402 – Business development officers and market researchers and analysts

Occupational profile

41402.00 – Business development officers and market researchers and analysts

O*NET in-it

This page includes information from the O*NET 27.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Employment and Social Development Canada has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.