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OaSIS 2025 Version 1.0
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10022.04 – E-business managers

E-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial and industrial e-business.

Overview

Example job titles

  • Electronic business (e-business) manager
  • Electronic commerce (e-commerce) manager

Core competencies

  • Systems Analysis to understand how various components of an e-business system, such as website, CRM and analytics tools, work together and to identify areas for improvement
  • Monitoring to assess metrics, such as website traffic, conversion rates and customer engagement, to understand efficiency of strategies
  • Fluency of Ideas to innovate and develop creative solutions to digital challenges and continuously enhance their e-commerce strategies
  • Verbal Ability and Speech Clarity to communicate complex digital strategies clearly and persuasively to team members, stakeholders, and potential investors
  • Adaptability to adjust strategies, embrace new technologies and respond to changing consumer behaviours and market conditions, maintaining competitiveness and effectiveness in online operations
  • Knowledge in Communications and Media to understand how to use various communication channels, such as social media, email and digital advertising, to reach and engage target audiences

Main duties

This group performs some or all of the following duties:

  • Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy
  • Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.

Additional information

  • Progression to senior management positions is possible with experience.

Similar occupations classified elsewhere

Exclusions:

  • Business development officers and market researchers and analysts (41402)
  • Conference and event planners (12103)
  • Corporate sales managers (60010)
  • Professional occupations in advertising, marketing and public relations (11202)
  • Retail and wholesale trade managers (60020)
  • Retail sales supervisors (62010)
  • Sales and account representatives - wholesale trade (non-technical) (64101)
  • Senior managers - trade, broadcasting and other services (00014)
  • Technical sales specialists - wholesale trade (62100)

O*NET in-it

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