Explore occupational profile

Version:
OaSIS 2025 Version 1.0
Search the OaSIS

10022.03 – Public relation managers

Public relations managers organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business public relations.

Overview

Example job titles

  • Media relations director
  • Public relations director
  • Web communications manager

Core competencies

  • Social Perceptiveness to effectively tailor messages and strategies to align with audience expectations and values
  • Monitoring to assess how messaging is being received, identify potential issues early, and measure the impact of efforts
  • Speech Clarity to clearly communicate in an articulate manner with media, stakeholders and the public
  • Fluency of Ideas to creatively develop communication strategies, handle crises and craft compelling narratives that positively influence public perception and strengthen organization's reputation
  • Adaptability to respond to changing media landscapes, public opinions and crisis situations and adjust communications accordingly
  • Knowledge in Communications and Media to understand how different media channels work, how to craft messages for various platforms, and how to manage relationships with journalists and media outlets

Main duties

This group performs some or all of the following duties:

  • Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

Additional information

  • Progression to senior management positions is possible with experience.

Similar occupations classified elsewhere

Exclusions:

  • Business development officers and market researchers and analysts (41402)
  • Conference and event planners (12103)
  • Corporate sales managers (60010)
  • Professional occupations in advertising, marketing and public relations (11202)
  • Retail and wholesale trade managers (60020)
  • Retail sales supervisors (62010)
  • Sales and account representatives - wholesale trade (non-technical) (64101)
  • Senior managers - trade, broadcasting and other services (00014)
  • Technical sales specialists - wholesale trade (62100)

O*NET in-it

This page includes information from the O*NET 27.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Employment and Social Development Canada has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.