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OaSIS 2025 Version 1.0
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10022.02 – Marketing managers

Marketing managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business marketing.

Overview

Example job titles

  • Marketing manager
  • Promotions manager

Core competencies

  • Monitoring to review metrics such as sales data, customer engagement and campaign effectiveness to assess whether objectives are being met
  • Persuading and Negotiating to convince stakeholders, clients and partners to support marketing initiatives
  • Fluency of Ideas to devise creative and effective marketing strategies, develop innovative product distribution methods and adapt to changing market conditions and consumer preferences
  • Deductive Reasoning to make logical decisions and develop coherent strategies by leveraging specific conclusions from general market insights
  • Leadership to guide and inspire their teams, foster a collaborative environment, and effectively drive the planning and execution of marketing strategies
  • Knowledge in Communications and Media to understand various media channels, such as digital, print and social media, to reach target audiences and create compelling messages tailored to different platforms

Main duties

This group performs some or all of the following duties:

  • Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.

Additional information

  • Progression to senior management positions is possible with experience.

Similar occupations classified elsewhere

Exclusions:

  • Business development officers and market researchers and analysts (41402)
  • Conference and event planners (12103)
  • Corporate sales managers (60010)
  • Professional occupations in advertising, marketing and public relations (11202)
  • Retail and wholesale trade managers (60020)
  • Retail sales supervisors (62010)
  • Sales and account representatives - wholesale trade (non-technical) (64101)
  • Senior managers - trade, broadcasting and other services (00014)
  • Technical sales specialists - wholesale trade (62100)

O*NET in-it

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