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OaSIS 2025 Version 1.0
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10022.01 – Advertising managers

Advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising.

Overview

Example job titles

  • Advertising director
  • Advertising manager
  • Media advertising manager

Core competencies

  • Monitoring to track the performance of advertising campaigns, analyze metrics and assess the effectiveness of various strategies
  • Social Perceptiveness to understand and interpret social and cultural trends, audience behaviour and consumer preferences
  • Fluency of Ideas to generate innovative and effective advertising strategies and campaigns that capture audience attention and meet diverse client needs
  • Verbal Ability and Speech Clarity to communicate complex advertising strategies clearly and persuasively to clients, stakeholders and internal teams, ensuring marketing messages are effectively conveyed and understood
  • Collaboration to work effectively with a diverse team of creatives, clients and other stakeholders to develop and execute advertising campaigns
  • Knowledge in Communications and Media to understand different media channels, such as digital, print and broadcast, media planning and strategies for reaching and engaging target audiences

Main duties

This group performs some or all of the following duties:

  • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.

Additional information

  • Progression to senior management positions is possible with experience.

Similar occupations classified elsewhere

Exclusions:

  • Business development officers and market researchers and analysts (41402)
  • Conference and event planners (12103)
  • Corporate sales managers (60010)
  • Professional occupations in advertising, marketing and public relations (11202)
  • Retail and wholesale trade managers (60020)
  • Retail sales supervisors (62010)
  • Sales and account representatives - wholesale trade (non-technical) (64101)
  • Senior managers - trade, broadcasting and other services (00014)
  • Technical sales specialists - wholesale trade (62100)

O*NET in-it

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