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OaSIS 2025 Version 1.0
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64100.01 – Retail salespersons

Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers.

Overview

Example job titles

  • Jewellery salesperson
  • Retail salesperson

Core competencies

  • Social Perceptiveness to observe body language, tone of voice and other non-verbal cues to gauge customers' feelings on presented merchandise or prices
  • Negotiating and Persuading to offer compromises that satisfy both customers and the business, such as bundling items or applying limited discounts
  • Verbal Ability and Speech Clarity to advise customers on the use and care of merchandise and provide advice concerning specialized products or services
  • Speech Recognition to greet customers and discuss the type, quality and quantity of merchandise or services sought for purchase, rental or lease
  • Attention to Detail to provide correct and precise information about the products or services they sell
  • Knowledge in Sale and Marketing to create a welcoming environment for customers, discuss features and care of merchandise or services, and prepare sales or returns for positive customer experiences

Main duties

This group performs some or all of the following duties:

  • Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
  • Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
  • Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
  • Prepare merchandise for purchase, rental or lease
  • Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
  • Assist in display of merchandise
  • Maintain sales records for inventory control
  • Operate computerized inventory record keeping and re-ordering systems
  • May conduct sales transactions through Internet-based electronic commerce.

Additional information

  • Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.
  • Technical or sales training programs may be provided by employers.
  • Progression to retail supervisory positions is possible with additional training or experience.

Similar occupations classified elsewhere

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

6 – Sales and service occupations

TEER

4 – Occupations usually require a secondary school diploma; or several weeks of on-the-job training

Major group

64 – Sales and service representatives and other customer and personal services occupations

Sub-major group

641 – Retail salespersons and non-technical wholesale trade sales and account representatives

Minor group

6410 – Retail salespersons and non-technical wholesale trade sales and account representatives

Unit group

64100 – Retail salespersons and visual merchandisers

Occupational profile

64100.01 – Retail salespersons

O*NET in-it

This page includes information from the O*NET 27.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Employment and Social Development Canada has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.