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Version:
OaSIS 2025 Version 1.0
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55109.04 – Influencers

Influencers create and share personal and branded content for social media or other digital platforms.

Overview

Example job titles

  • Influencer

Core competencies

  • Negotiating and Persuading to clearly present the value of their proposition, understand audience needs and adjust messaging for various platforms or stakeholders
  • Digital Literacy to create and post content, engage with followers, use basic editing tools, track performance, and understand privacy and copyright basics
  • Verbal Ability to communicate clearly and persuasively, effectively conveying their message to a broad online audience with moderate complexity in language
  • Gross Body Coordination to perform basic movements that support tasks such as filming, live streaming and managing physical interactions with the audience
  • Creativity to generate original content ideas, adapt to trends and engage audiences through consistent, visually appealing and relevant posts
  • Knowledge in Communications and Media to understand content creation, audience engagement and basic digital marketing strategies in order to effectively communicate brand messages

Main duties

This group performs some or all of the following duties:

  • Share ideas and advice on a broad range of topics.
  • Create personal and branded content for social media or other digital platforms.

Additional information

  • There is little mobility between the different occupations in this unit group.

Similar occupations classified elsewhere

Exclusions:

  • Actors, comedians and circus performers (53121)
  • Dancers (53120)
  • Musicians and singers (51122)

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

5 – Occupations in art, culture, recreation and sport

TEER

5 – Occupations usually require short-term work demonstration and no formal education

Major group

55 – Support occupations in art and culture

Sub-major group

551 – Support occupations in art and culture

Minor group

5510 – Support occupations in art and culture

Unit group

55109 – Other performers

Occupational profile

55109.04 – Influencers

O*NET in-it

This page includes information from the O*NET 27.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Employment and Social Development Canada has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.