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OaSIS 2025 Version 1.0
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51111.03 – Copywriters

Copywriters write text for advertisements and commercials.

Overview

Example job titles

  • Advertising writer
  • Copywriter

Core competencies

  • Writing to craft compelling headlines and calls to action, and adapt tone and style for various mediums while maintaining clarity and engagement
  • Oral Communication: Active Listening to effectively understand client needs, incorporate feedback and create tailored content that resonates with the target audience, ensuring alignment with project goals and brand messaging
  • Written Expression to craft clear, engaging and persuasive text tailored to specific audiences and marketing goals, incorporating brand voice, tone and style to effectively convey complex ideas across various media
  • Fluency of Ideas to generate diverse, engaging and creative concepts rapidly, tailoring content to various audiences and brands, while adapting language and style to meet the unique demands of each project
  • Creativity and Innovativeness to produce fresh, persuasive ideas that captivate audiences, strengthen brand identity and drive engagement across multiple platforms
  • Knowledge in Languages to grasp how strategic word choice can influence meaning, tone and clarity, shaping compelling brand messaging that effectively communicates products or services to diverse markets

Main duties

This group performs some or all of the following duties:

  • Study and determine selling features of products and services and write text for advertisements and commercials.

Additional information

  • Authors and writers may specialize in a particular subject or type of writing.

Similar occupations classified elsewhere

Exclusions:

  • Editors (51110)
  • Journalists (51113)
  • Professional occupations in advertising, marketing and public relations (11202)
  • Technical writers (51112)
  • Translators, terminologists and interpreters (51114)
  • Songwriter (in 51121.02 Composers)

NOC hierarchy breakdown

NOC version

NOC 2021 Version 1.0

Broad occupational category

5 – Occupations in art, culture, recreation and sport

TEER

1 – Occupations usually require a university degree

Major group

51 – Professional occupations in art and culture

Sub-major group

511 – Professional occupations in art and culture

Minor group

5111 – Writing, translating and related communications professionals

Unit group

51111 – Authors and writers (except technical)

Occupational profile

51111.03 – Copywriters

O*NET in-it

This page includes information from the O*NET 27.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Employment and Social Development Canada has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.