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OaSIS 2023 Version 1.0
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10022.02 – Marketing managers

Marketing managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business marketing.

Overview

Example job titles

  • Marketing manager
  • Promotions manager

Main duties

This group performs some or all of the following duties:

  • Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.

Additional information

  • Progression to senior management positions is possible with experience.

Similar occupations classified elsewhere

Exclusions:

  • Business development officers and market researchers and analysts (41402)
  • Conference and event planners (12103)
  • Corporate sales managers (60010)
  • Professional occupations in advertising, marketing and public relations (11202)
  • Retail and wholesale trade managers (60020)
  • Retail sales supervisors (62010)
  • Sales and account representatives - wholesale trade (non-technical) (64101)
  • Senior managers - trade, broadcasting and other services (00014)
  • Technical sales specialists - wholesale trade (62100)

O*NET in-it

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