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6411.0 – Sales and account representatives - wholesale trade (non-technical)

Sales representatives, wholesale trade (non-technical), sell non-technical goods and services to retail, wholesale, commercial, industrial, professional and other clients domestically and internationally. Auctioneers are included in this group. Sales representatives, wholesale trade who are supervisors are also included in this group.

Profile

Example titles Help

  • Advertising time sales representative
  • Food products sales representative
  • Freight sales agent
  • Graphic design sales representative
  • Hotel accommodations sales executive
  • Liquor sales representative
  • Magazine sales representative
  • Oil distributor
  • Security services sales consultant
  • Transfer company agent
  • Wholesale trade representatives supervisor

Main characteristics Help

  • General learning ability to review and adapt to information regarding product innovations, competitors and market conditions
  • Verbal ability to prepare sales contracts and consult with clients after sales or signed contracts to resolve problems and provide ongoing support
  • Numerical ability and Clerical perception to estimate and quote prices, credit and contract terms, warranties and delivery dates; may conduct sales transactions through internet based electronic commerce
  • Social interest in persuading to promote sales to existing clients; in providing clients with presentations on the benefits and uses of goods and services; and in representing companies that export and import products or services to and from foreign countries
  • Methodical interest in compiling information to identify and solicit potential clients
  • Directive interest in overseeing the preparation of sales and other contracts; may supervise the activities of other sales representatives

Aptitudes Help

One of five levels assigned for each factor, with levels representing normal curve distribution of the labour force:

G
General learning ability
V
Verbal ability
N
Numerical ability
S
Spatial perception
P
Form perception
Q
Clerical perception
K
Motor co-ordination
F
Finger dexterity
M
Manual dexterity
Levels legend, text description directly below.
  1. The highest 10% of the working population
  2. Upper third, exclusive of the highest 10%
  3. Middle third of the working population
  4. Lowest third, exclusive of the lowest 10%
  5. Lowest 10% of the working population

An individual's overall capacity to learn the skills needed to perform job duties is based on his or her specific aptitudes for acquiring information and transforming it into action.

General learning ability G-3

Ability to 'catch on' or understand instructions and underlying principles; to reason and make judgments.

Verbal ability V-3

Ability to understand the meaning of words and the ideas associated with them, and to use them effectively; to comprehend language, to understand relationships between words and to understand the meaning of whole sentences and paragraphs; to present information or ideas clearly.

Numerical ability N-3

Ability to carry out arithmetical processes quickly and accurately.

Spatial perception S-4

Ability to think visually about geometric forms and comprehend the two dimensional representation of three dimensional objects; to recognize the relationships resulting from the movement of objects in space. May be used in such tasks as blueprint reading and in solving geometry problems. Frequently described as the ability to 'visualize' objects of two or three dimensions.

Form perception P-4

Ability to perceive pertinent detail in objects and in pictorial and graphic material; to make visual comparisons and discriminations and to see slight differences in shapes and shadings of figures and widths and lengths of lines.

Clerical perception Q-3

Ability to perceive pertinent detail in verbal or tabular material; to observe differences in copy, to proofread words and numbers, and to avoid perceptual errors in arithmetical computation.

Motor co-ordination K-4

Ability to co-ordinate eyes, hands and fingers rapidly and accurately when required to respond with precise movements.

Finger dexterity F-4

Ability to move the fingers and manipulate small objects with the fingers rapidly and/or accurately.

Manual dexterity M-4

Ability to move the hands easily and skillfully; to work with the hands in placing and turning motions.

Interests Help

Three of five descriptive factors, assigned in order of predominance and lower case rating indicating weaker representation:

D
Directive
I
Innovative
M
Methodical
O
Objective
S
Social
Social S

Social persons like dealing with people. They enjoy caring for and assisting others in identifying their needs and solving their concerns. Social persons like working and co-operating with others. They prefer to be involved in work that requires interpersonal contact.

Methodical M

Methodical persons like to have clear rules and organized methods to guide their activities. They prefer working under the direction or supervision of others according to given instructions, or to be guided by established policies and procedures. Methodical persons like to work on one thing until it is completed. They enjoy following a set routine and prefer work that is free from the unexpected.

Directive d

Directive persons like to take charge and control situations. They like to take responsibility for projects that require planning, decision making and co-ordinating the work of others. They are able to give direction and instructions easily. They enjoy organizing their own activities. They see themselves as independent and self-directing.

Data, people, and things Help

Data

0
Synthesizing
1
Co-ordinating
2
Analyzing
3
Compiling
4
Computing
5
Copying
6
Comparing
7
N/A
8
Not Significant

People

0
Mentoring
1
Negotiating
2
Instructing - Consulting
3
Supervising
4
Diverting
5
Persuading
6
Speaking - Signaling
7
Serving - Assisting
8
Not significant

Things

0
Setting up
1
Precision working
2
Controlling
3
Driving - Operating
4
Operating - Manipulating
5
Tending
6
Feeding - Offbearing
7
Handling
8
Not significant
Data Compiling 3

Accumulating information usually recorded physically but which may be stored mentally; gathering, collating and classifying information about data, people and things; frequently reporting and/or carrying out a prescribed action in relation to the information.

People Persuading 5

Influencing others in favour of a product, service or point of view.

Things Not significant 8

Not significant

Physical activities Help

V - Vision

1
Close visual acuity
2
Near vision
3
Near and far vision
4
Total visual field

H - Hearing

1
Limited
2
Verbal interaction
3
Other sound discrimination

L - Limb co-ordination

0
Not relevant
1
Upper limb co-ordination
2
Multiple limb co-ordination

C - Colour discrimination

0
Not relevant
1
Relevant

B - Body position

1
Sitting
2
Standing and/or walking
3
Sitting, standing, walking
4
Other body positions

S - Strength

1
Limited
2
Light
3
Medium
4
Heavy
Vision Vision V-2

The use of sight in the work performed. The levels are organized in terms of the visual field involved in the performance of the work.

2 - Near vision

Work activities are performed near the worker. The scope of the visual field is broader than in Close visual acuity (1).

Examples:

  • reading and interpreting drawings and specifications
  • using computer keyboards and reading computer monitors
  • repairing automobile engines
  • setting up and operating machine tools
Colour discrimination Colour discrimination C-0

The use of colour descrimination to identify, distinguish and match colours and different shades of the same colours.

0 - Not relevant

Colour discrimination is not relevant in the performance of the work.

Examples:

  • cleaning windows
  • providing information over the telephone
  • interviewing, hiring and overseeing staff training
  • translating documents
Hearing Hearing H-2

The use of hearing in the work performed. The levels are organized in terms of the type of auditory discrimination involved in the performance of the work.

2 - Verbal interaction

Work activities involve communication with colleagues, clients and/or the public on a regular basis.

Examples:

  • operating directory listing systems to provide directory assistance to customers
  • resolving work problems and recommending measures to improve productivity
  • consulting with families of the deceased regarding funeral services
  • analyzing and providing advice on managerial methods and organization of establishments
Body position Body position B-3

Primary type of posture or body movement involved in performing the work. These postures or body movements range from simple to complex and from sedentary to mobile.

3 - Sitting, standing, walking

This level involves work activities in combinations and varying degrees of Sitting (1) and Standing and/or walking (2).

Examples:

  • teaching students through lectures, discussions, audio-visual presentations and field studies
  • assessing land values for taxation purposes
  • ensuring that systems and equipment are operating efficiently on job sites
  • supervising and co-ordinating the activities of workers who cut or stitch fabric, fur or leather garments
Limb co-ordination Limb co-ordination L-0

The use of limbs in performing work.

0 - Not relevant

Work activities do not involve co-ordination of limbs.

Examples:

  • counselling clients and providing therapy
  • proofreading materials before publication
  • greeting patrons at entrances to restaurant dining rooms
  • responding to enquiries at an information desk
Strength Strength S-2

The use of strength in the handling of loads such as pulling, pushing, lifting and/or moving objects during the work performed.

2 - Light

Work activities involve handling loads of 5 kg but less than 10 kg.

Examples:

  • repairing soles, heels and other parts of footwear
  • filing materials in drawers, cabinets and storage boxes
  • preparing and cooking meals
  • repairing paintings and artifacts

Environmental conditions Help

Location

L1
Regulated inside climate
L2
Unregulated inside climate
L3
Outside
L4
In a vehicle or cab

Hazards

H1
Dangerous chemical substances
H2
Biological agents
H3
Equipment, machinery, tools
H4
Electricity
H5
Radiation
H6
Flying particles, falling objects
H7
Fire, steam, hot surfaces
H8
Dangerous locations

Discomforts

D1
Noise
D2
Vibration
D3
Odours
D4
Non-toxic dusts
D5
Wetness
Location Regulated inside climate L1

The work performed is carried out indoors in a regulated environment, indoors in an unregulated environment, outdoors or in a vehicle. In many occupations, the Main Duties may be performed in more than one location. Therefore, a group may have more than one Location code, for example:

  • firefighting and fire prevention duties
  • maintenance of interior/exterior of buildings
  • managing operations and paperwork of farms

L1 - Regulated inside climate

A normal controlled environment such as an office, hospital or school.

Employment requirements Help

Education/training Help

1
No formal education or training requirements
2
Some high school education and/or on the job training or experience
3
High school
4
Course work, training, workshops and/or experience related to the occupation
5
Apprenticeship, specialized training, vocational school training
6
College, technical school (certificate, diploma)
7
Undergraduate degree
8
Post-graduate or professional degree
+
Additional requirement beyond education and training
R
Regulated requirement(s)
+, 4, 5, 6, 7, R
  • Completion of secondary school is required.
  • A university degree or completion of a college or other program may be required.
  • Experience in sales or in an occupation related to the product or service is usually required.
  • Fluency in a foreign language and/or foreign country work or travel experience may be required for sales representatives seeking employment with companies that import or export goods or services.
  • Supervisors and senior sales representatives require experience.
  • Voluntary certification is available from the Canadian Professional Sales Association.

Workplaces/employers Help

  • Business services firms
  • Clothing manufacturers
  • Food, beverage and tobacco producers
  • Hotels
  • Motor vehicles and parts manufacturers
  • Petroleum companies
  • Transportation companies

Occupational options Help

  • Progression to sales management positions is possible with additional training or experience.

Exclusions Help

Breakdown summary

Broad occupational category
6 – Sales and service occupations
Skill level
C – Occupations usually require secondary school and/or occupation-specific training
Minor group
64 – Sales representatives and salespersons - wholesale and retail trade
Minor group
641 – Sales and account representatives - wholesale trade (non-technical)
Unit group
6411 – Sales and account representatives - wholesale trade (non-technical)
Version
NOC 2016 Version 1.3
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