0621 Retail and wholesale trade managers

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Lead statement

Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis. Retail and wholesale trade managers are employed by retail and wholesale sales establishments or they may own and operate their own store.

Example Titles

  • antique dealer
  • assistant manager – retail
  • automobile repair shop manager
  • bookstore manager
  • car dealership manager
  • cattle dealer
  • clothing store manager
  • department store manager
  • pleasure boat dealer
  • sporting goods store manager
  • store manager – retail
  • supermarket manager
  • variety store manager

Main duties

Retail and wholesale trade managers perform some or all of the following duties:

  • Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
  • Manage staff and assign duties
  • Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
  • Determine merchandise and services to be sold, and implement price and credit policies
  • Locate, select and procure merchandise for resale
  • Develop and implement marketing strategies
  • Plan budgets and authorize expenditures
  • Resolve customer complaints
  • Determine staffing requirements and hire or oversee hiring of staff.

Employment requirements

  • Completion of secondary school is required.
  • A university degree or college diploma in business administration or other field related to the product or service being sold may be required.
  • Several years of related retail sales experience at increasing levels of responsibility are usually required.

Additional information

  • There is some mobility between managers in this unit group, depending on the product or service.


  • Advertising, marketing and public relations managers (01240124)
  • Insurance, real estate and financial brokerage managers (01210121)
  • Restaurant and food service managers (06310631)
  • Retail sales supervisors (62116211)