6421 Retail salespersons

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Lead statement

Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.

Example Titles

  • audio equipment salesperson
  • automobile salesperson
  • car rental agent
  • clothing salesperson
  • computer salesperson – retail
  • counter clerk – retail
  • department store clerk
  • furniture salesperson
  • hardware store clerk
  • jewellery salesperson
  • retail sales associate
  • retail sales clerk
  • retail salesperson

Main duties

  • Retail salespersons perform some or all of the following duties:
    • Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
    • Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
    • Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
    • Prepare merchandise for purchase, rental or lease
    • Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
    • Assist in display of merchandise
    • Maintain sales records for inventory control
    • Operate computerized inventory record keeping and re-ordering systems
    • May conduct sales transactions through Internet-based electronic commerce.
    • Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.

Employment requirements

  • Completion of secondary school may be required.
  • A university degree or college diploma may be required by some employers.
  • Specific subject matter courses or training may be required.
  • Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.

Additional information

  • Technical or sales training programs may be provided by employers.
  • Progression to retail supervisory positions is possible with additional training or experience.


  • Cashiers (66116611)
  • Retail stock clerks (in 66226622 Store shelf stockers, clerks and order fillers)
  • Sales clerk supervisors (in 62116211 Retail sales supervisors)